My Project with Saudi Online store for fresh livestock delivery 2025

 Project Overview & Strategy

Before starting, the online Saudi store was already generating a 6 ROAS with decent performance.
My challenge was to increase profitability and reach, especially during seasonal peaks like Eid al-Adha.

Phase 1 – Problem Discovery & Early Optimizations

• Initial ad campaigns focused on traffic, add-to-carts, and purchase conversions.

• Despite a CTR above 3%, there were zero conversions.

• After deep funnel analysis, I discovered a shipping zone issue on the Salla platform.

• Lesson learned: Always audit the full customer journey before launching any campaign.

 After fixing the shipping issues in salla platform , I re-launched campaigns and recovered the early SAR 1,000 loss.

Creative Strategy

1. UGC Video (4 months):

A strong video showing the product packaging, meat type, cutting process, and how to order.
This became the main driver of conversions for 4 months.

2. Eid Campaigns Without Video:

• With no new UGC available, I relied on ad designs.

• I wrote high-converting copy based on:

• Brand trust (brand name = business owner’s name)

• Customer reviews (especially from TikTok Social Media)

• Online store reviews to build credibility

• ( USP ) A Unique Selling Proposition of the Product Like ( food used for livestock )

• Applied conversion copywriting formula : Value + Motivation - Anxity = Conversion Copy ( I wrote about this process on LinkedIn ) 

Eid Campaigns Execution Highlights

• Used Target Cost CPA strategy on TikTok & Snapchat to maximize ROAS in a short timeframe.

• Leveraged Tamara partnership to introduce installment payments, which boosted conversions in last days before Eid EL-ADHA starts

After Eid El Adha

I analyzed the content of the online store.

• Coordinated with the SEO team to:

  • Improve product descriptions

  • Add key info like: animal age, delivery time (under 6h), feed type, and supervising vets
    This significantly improved CR ( Conversion Rate )

  • Adjusted targeting using audience exclusions becouse conversion get lower on older video UGC Creative we used before El Eid.

Final Phase Results

I Received a new UGC video from the client in late June

I Replaced old UGC Video creative and used the new one to:

Launch fresh targeting segments

Retargeting audiences who are bored with the old video UGC Creative

Improve creativity

Boost conversions using Target CPA

In late July 2025 i get 31 order, so i shifted focus from CR ( Conversion rate ) to CRO (conversion rate optimization).

The results were outstanding:

In the first 5 days of August, we achieved 50% of July's total revenue!

Summary

Total Ad Spend : 29,552.89 SAR

Total Sales : 255,583 SAR  in tracked sales

rOAS : 8.65