Can you run message campaigns even when you have a pixel and an existing website?

The answer is yes — but it depends on the industry, your audience, and their preferences.

In my Case,

From the marketing angel, its significantly increased the client’s trust in the spa center and also increased website visits ( i put website link in the template message ad ).

I noticed a clear difference in performance between website campaigns and message campaigns. After completing my analysis, I shifted my strategy toward message campaigns.

Also the select of data source pixel into the campaign ( in ad section ) had a significant impact on targeting messaging campaigns to the right audience.

I started using an educational hook aimed at attracting customers who were unaware of their own problem, such as employees, managers, others from middle- to high-income segments.

From a cost perspective, message campaigns increased both website conversions and offline conversions (in-person bookings) while keeping conversion costs lower.