A key strategy for reducing ad spend while discovering new audiences is narrow targeting. Instead of relying on broad campaigns, I focused on identifying niche groups to optimize account performance.
This strategy led to remarkable results, consistently expanding the brand's reach to high-value customers. By using Target CPA (Cost Per Acquisition/Purchases), I was able to efficiently find new audiences, which is crucial for brand growth.
These successful strategy were achieved with a campaign for a livestock product in Mecca and Jeddah, Saudi Arabia
Narrow Campains Summary
Key Observations
Low Conversion Volume: The campaigns generated only 34 conversions, with a cost per conversion of 161.24 SAR.
High ROAS: Despite the low conversion count, the Return on Ad Spend (ROAS) for Purchases was high at 9.53
Engagement: The campaign had a solid number of clicks (5,618) and CPC 0.98, suggesting that the creatives and landing page were effective at attracting interest.
Overall, Narrow Strategy successfully found valuable customers, as shown by the high ROAS, even with a limited number of total conversions.
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