Snapchat Ads – Saudi Car Wash Cente

I managed Snapchat campaigns for the same car wash center in Dammam.

• Limitations:
  Since the client did not have a booking website, and WhatsApp campaigns are not allowed on Snapchat, I had to find an alternative approach.

• Strategy:
  I created Promote Map campaigns with an Awareness objective.
  Using the Snapchat Map feature was a smart way to advertise locally inside Dammam instead of relying on Google Maps or WhatsApp.

• Performance:
  The results were good, but after testing, I found that Instagram and TikTok performed much better in terms of leads and conversions. So, I shifted the main focus to those platforms.

• Spend & Results (Jan 2025 – Aug 2025):

  • Total Spend: $114.13 (~428 SAR)

  • Paid Impressions: 19,662

  • Clicks: 169

  • Average CPC: $0.68 (~2.55 SAR)