Meta Ads ( 9.25x ROAS from 7.8k SAR Ads Spend ) Makkah - Jeddah 2025 - 2026

 

1. The Core Challenge: Overcoming Ad Fatigue

Most Meta campaigns suffer from "Performance Decay" where results drop after a few weeks as the audience gets tired of the creative. The objective of this specific campaign was to prove that through Creative-Led Scaling, a single campaign structure could remain highly profitable for an extended period without needing a total reset.

2. Campaign Performance Lifecycle

Timeframe: This campaign has remained active and stable from September 2025 through January 2026.

Sustainability Metric: Achieved a consistent 9.25x Purchase ROAS over the long term.
Total Revenue Impact: Generated 72,566.25 SAR from a focused ad set targeting the Jeddah and Makkah regions.

3. Strategic "Creative Scaling" Execution

Instead of constantly changing audience interests, the focus was shifted to Creative endurance:

High Engagement Retention: Maintained a strong 2.25% CTR (All) and a 1.53% Link Click CTR, proving the creative remained relevant to the audience for months.

Efficient Cost Control: Sustained a low CPC of 2.01 SAR and an average CPM of 45.16 SAR despite high market competition.
Regional Dominance: Successfully saturated the Jeddah & Makkah markets by delivering over 173,000 impressions without a significant increase in frequency-related fatigue.

4. Conversion Funnel Health (Long-Term Average)

The stability of the creative allowed for a very healthy bottom-of-funnel flow:

Landing Page Views: 2,248 total views at a cost of 3.49 SAR per view.

Add to Cart Efficiency: 177 total Add-to-Carts at a cost of 44.33 SAR per action.

Checkout Intent: 205 Checkouts initiated with a final Cost per Purchase of 186.81 SAR.

Primary Performance Metrics

• Total Spent: 7,846.01 SAR.
• Total Revenue Generated: 72,566.25 SAR.
• Overall Purchase ROAS: 9.25x.
• Total Purchases: 42.
• Average Cost per Purchase: 186.81 SAR.

Engagement & Efficiency Metrics

• Click-Through Rate (CTR): 2.25% (All) / 1.53% (Link Click).
• Cost Per Click (CPC): 2.01 SAR.
• Total Impressions: 173,749.
• CPM (Cost per 1,000 Impressions): 45.16 SAR.
• Frequency: 2.44 (Indicating high ad relevance over time).

Conversion Funnel Breakdown

• Landing Page Views: 2,248.
• Cost per Landing Page View: 3.49 SAR.
• Checkouts Initiated: 205.
• Adds to Cart: 177.
• Cost per Add to Cart: 44.33 SAR.