Project Overview
Tracking: AppsFlyer Integration
This campaign focused on driving high-volume user acquisition for a female-centric service platform offering home-based massage, photography, and beauty services. The core objective was to maximize App Installs while maintaining a low acquisition cost through deep-funnel tracking and creative testing.
Key Performance Indicators (KPIs)
- Total App Installs: 362
- Average Cost per Install (CPI): 28.85 SAR.
- Total Ad Spend: 10,443.97 SAR.
- Total Clicks: 18,647.
- Average CPM: 4.20 SAR.
Strategic Execution & Wins
Creative-Led Cost Reduction
The primary lever for lowering the CPI was Creative Optimization. By testing multiple video variations, specific creatives significantly outperformed others in engagement and conversion:
- Top Performing Creative ("Creative 2 Video"): Generated 302 installs at a highly efficient cost of 17.04 SAR per install.
- Utilized AppsFlyer as the Mobile Measurement Partner (MMP) to ensure 100% data accuracy between TikTok and the App Store/Play Store.
- Enabled precise tracking of post-install events to distinguish between a simple download and a high-intent user.
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