Online Sales Report - ( Project’s Most Revenue +950k SAR ) 2025 - 2026

 Project Overview & Strategy

Before starting, The brand specializes in selling whole livestock (no by kilo), a niche and challenging model that requires strong communication and trust to convert potential customers.

The local brand delivered exclusively to two cities in Saudi Arabia

which made scaling even more difficult, as the audience size was geographically limited.

At the start, the online Saudi store was already generating a 6 ROAS with decent performance.

My challenge was to increase profitability and reach, especially during seasonal peaks like Eid al-Adha.

Phase 1 – Problem Discovery & Early Optimizations

• Initial ad campaigns focused on traffic, add-to-carts, and purchase conversions.
• Despite a CTR above 3%, there were zero conversions.
• After conducting a deep funnel analysis, I discovered a shipping zone issue within the online store.
• Lesson learned: always audit the entire customer journey before launching any campaign.

After fixing the shipping issues , I re-launched campaigns and recovered the early SAR 1,000 loss.

Creative Strategy

1. UGC Video (4 months):

The main performance driver was a UGC-style video highlighting the product packaging, meat quality, cutting process, and ordering flow.
This became the main driver of conversions for 4 months, and It continued for months after Eid al-Adha until Jan 2026.

2. AL-ADHA Eid Campaigns Without New UGC:

• With no fresh video content (UGC) in al AL-ADHA, I relied on ad creative designs.
• I wrote conversion copy based on:

1. Brand trust (business named after the owner = strong local credibility).
2. Customer reviews from TikTok and the online store
3. Unique selling propositions like certified livestock feed, quality control, and delivery reliability.
4. I applied the Value + Motivation – Anxiety = Conversion copywriting framework ( I wrote about this process on LinkedIn ) 

Eid Campaigns Execution Highlights

• Used Target Cost CPA strategy on TikTok & Snapchat to maximize ROAS in a short timeframe.
• Leveraged the Tamara partnership to promote installment payment options — this boosted last-minute conversions right before Eid al-Adha.

After Eid El Adha

I analyzed the customer journey of the online store.

• Coordinated with the SEO team to:

1. Improve product descriptions
2. Add key info like: animal age, delivery time (under 6h), feed type, and supervising vets
3. This significantly decreased CPA
4. Adjusted targeting using audience exclusions becouse conversion get lower on older video UGC Creative we used before El Eid.

Final Phase Results

I Received a new UGC video from the client in late June

I used it to refresh audience segments, retarget users fatigued by older creatives, and test new hooks. The strategy boosted conversions through creative renewal and better audience optimization

By late July, we saw 31 new orders.

The results spoke for themselves :

In the first five days of August, we achieved 50% of July’s total revenue.

By late August, we saw 37 new orders

By late September, we saw 81 new orders !!!

By late October, we saw 124 new orders

And by November 166, we had already achieved 100 new orders - and the growth continues.

By December & Jauary we achieved more than 161 orders.

Another key factor behind this sustained growth was the Smart Campaigns strategy.

By leveraging over 40 creative variations across TikTok, I was able to scale performance creatively — not just financially.

These campaigns thrived on diversity and adaptability, taking advantage of the algorithm’s ability to match the right creative to the right audience.

Instead of relying on one or two “winning ads,” I turned every creative angle — from UGC videos and product shots to reviews and trust-based messages — into testable assets.

This creative volume became the backbone of the scaling process, allowing campaigns to stay fresh, perform consistently for months, and maintain strong ROAS.

In short, creative scalability was the real engine behind sustained growth, transforming short-term wins into long-term performance stability.

Summary

• Total Ads Spend : 131,024.07 ( Most Spend )
• Total Sales : 977,120 Sar In Tracked ( Online Sales )
• ROAS : 7.46
• AOV : 1,618 Sar
• Number Of Orders : 604

Advertising platforms : Tiktok & Snapchat and Meta ( Instagram - Facebook - Threads - Audience Network in Retargeting Only )

It’s important to note that the numbers shown above reflect online tracked sales only.
In reality, the campaigns’ success extended far beyond digital performance.
While the online ROAS was impressive, the ads also drove significant in-store traffic and offline sales, especially during the Eid al-Adha season, when customer visits increased notably.

Additionally, during specific campaign phases, the pixel data indicated engagement from wholesale buyers and local traders, leading to bulk offline purchases that were not reflected in the tracked data.

In short, the campaigns not only delivered strong digital returns — they also generated real-world commercial impact, proving the effectiveness of a holistic, full-funnel strategy that connects online reach with offline sales performance.