A high-performance TikTok advertising project focused on scaling a livestock delivery service in Saudi Arabia. The strategy shifted from traditional lead generation to a full website purchase funnel, optimizing for "Complete Payment" events to ensure high-quality traffic and direct ROI.
Key Performance Indicators (KPIs)
- Total Revenue Generated: 580,503.35 SAR
- Total Ad Spend: 101,956.62 SAR
- Overall Account ROAS: 5.69x
- Peak Campaign ROAS: 15.26x
- Total Successful Purchases: 373 Units
- Total Impressions: 9,991,271 Views
- Average CPC: 0.50 SAR
- Average CTR: 2.04%
1. Conversion-First Approach
Unlike traditional livestock marketing that relies on "WhatsApp leads," this strategy utilized the TikTok Pixel to optimize for "Complete Payment." This filtered for high-intent buyers ready to complete transactions online, significantly reducing the sales cycle.
2. Smart Campaign Utilization
Implemented TikTok Smart Campaigns to allow the algorithm to dynamically find the best-performing audiences. One flagship Smart Campaign alone generated over 100,000 SAR in revenue with a 7.59x ROAS.
3. Funnel Optimization
Top of Funnel: High-reach branding to over 10 million potential customers.
Middle of Funnel: Retargeting "Add to Cart" and "Initiate Checkout" users (3,374+ Add-to-Carts).
Bottom of Funnel: Lookalike audiences based on high-value purchasers to maintain consistent delivery.
4. Cost Efficiency
Managed to maintain a low Cost Per Click (0.50 SAR) and highly competitive CPM (10.20 SAR) despite the high competition in the Saudi livestock sector during peak seasons.
The project demonstrated that the "Livestock & Sheep" industry in KSA can achieve massive digital scale when moving from traditional methods to a data-driven, website-purchase-based TikTok strategy. Managing a spend of over 100k SAR with a 5.69x return proves the viability of this model for high-ticket traditional commodities.
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