This phase of the project leveraged Snapchat’s massive reach in the Saudi market to drive direct-to-consumer sales for premium livestock. By implementing a high-intent targeting strategy, the account achieved consistent profitability through a streamlined conversion funnel.
Key Performance Metrics (Snapchat):
- Total Ad Spend: $3,766.43
- Total Purchases: 43
- Purchase ROAS (Return on Ad Spend): 5.23x
- Paid Impressions: 435,680
- Total Clicks: 4,389
- Average Cost per Purchase: $87.59
Campaign Insights:
Localized Targeting: Focused on high-demand regions including Makkah and Jeddah to ensure delivery logistics were optimized.
Strategic Bidding: Employed Target Bidding strategies to control acquisition costs while scaling impressions during peak seasonal periods..png)
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