I managed a 3-month Google Ads campaign for a spa in Jeddah.
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Targeting: I used a circular (radius) targeting method by clicking on the spa’s exact location on the map. This helped Google focus on the right local audience.
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Keywords: I combined competitor keywords, category-related keywords, and general search terms to capture different types of search intent.
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Challenges: The niche in Saudi Arabia faced strict Google Ads policy reviews because spa services are sometimes flagged for ethical concerns. Many irrelevant or inappropriate search terms appeared in the Search Terms Report, so I actively filtered and added them to the negative keywords list.
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Tracking & Results: Most conversions happened offline (visits to the spa rather than online purchases). Since it was my first project on Google Ads, I initially faced tracking issues, but I later identified and fixed them.
Total Ad Spend : 4420 SAR
Total Online Purchases : 30 Booking in tracked sales
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