Meta Ads ( Instagram )– Saudi Car Wash Center

I managed campaigns for a car wash center located in Dammam

Creative Strategy:

This was one of the best projects where I applied negative content in ad copywriting. Example: تخيل سيارتك بدون غسيل لمدة اسبوع ؟ قد يكلف الأمر حياتك

I also applied the Conversion Copy Formula (M motivation + V value – A Anxiety = Conversion) correctly for the first time with this client.

Campaigns:
I focused heavily on awareness campaigns, especially during Saudi holidays when demand is higher. At the beginning, messaging results were good.

Challenges:

Over time, campaign performance dropped because of:

Delays in launching new campaigns.
Long inactive periods in the ad account.
Budget and payment issues that caused campaigns to stop frequently.

Spend & Results :
Total Spend: 1,361 SAR
Impressions: 165,015
Reach: 92,680
Messages/Leads/Clicks : 196